Negotiation & Influence

222 frameworks, rules, and principles from 9 practitioners — ready to drop into any AI agent.

Chris Voss, Chris Voss, Daniel Pink, Naval Ravikant, Chris Voss, Daniel Pink, Robert Cialdini, Daniel Pink, Daniel Pink, Robert Cialdini, Naval Ravikant, and 4 more

What's in this pack

40

frameworks

64

rules

64

heuristics

48

principles

6

disagreements

Your AI can help you

  • Negotiating contracts and partnerships
  • Influencing cross-functional stakeholders
  • Handling difficult conversations with confidence

See the difference

Generic AI gives you a checklist. Gavel gives you named experts who disagree — so you can decide who to follow.

Generic AI

"A key enterprise client is threatening to leave unless we cut our price 40%."

Here are some things to consider:

  • Understand the client's underlying concerns
  • Highlight the value your product provides
  • Consider offering non-monetary concessions
  • Know your walk-away point beforehand
  • Build rapport and maintain the relationship

The right choice depends on your specific situation...

Gavel
Gavel knows your context
Head of Sales, B2B SaaS, $5M ARR, 200 customers

"A key enterprise client is threatening to leave unless we cut our price 40%."

"Never split the difference. Start with a label: "It seems like you are under pressure to cut costs this quarter." Then use a calibrated question: "How am I supposed to do that and still give you the level of support you need?" Make them solve your problem. The 40% demand is an opening position, not their real need."

Chris Voss

Tactical Empathy

"There are only two pricing positions: lowest price or highest value. You are in the middle. Do not negotiate the price — restructure the offer. Add a guarantee that reverses their risk, bundle in a service they would pay separately for, and reframe the conversation from cost to ROI."

Alex Hormozi

Value Equation

Where They Disagree

Voss says uncover what they actually need — the 40% is not the real ask. Hormozi says restructure the offer so the price conversation disappears. Both agree: do not touch the price.

See exactly what you get

Real items from this skill pack. Every item includes expert attribution and source material.

Framework

Tactical Empathy System

Tactical Empathy System Tactical empathy is the deliberate act of understanding someone's feelings and mindset in the moment, and demonstrating that understanding to increase your influence. It is not about agreement or sympathy -- it is a strategic tool for uncovering hidden information and lowering defensive barriers. Steps: 1. Listen actively without planning your response. Focus entirely on what the counterpart is saying and feeling. 2. Identify the underlying emotion or dynamic driving their position (fear, frustration, ambition, insecurity). 3. Label the emotion out loud using 'It seems like...' or 'It sounds like...' phrasing. 4. Wait silently for their response. Let the label do its work. 5. If they say 'That's right,' you have achieved genuine understanding. If they correct you, accept the correction and re-label. 6. Only after they feel fully understood should you present your proposal or perspective. Why it works: Neuroscience shows that labeling negative emotions reduces amygdala activity. When people feel understood, their defensive barriers drop and they become more collaborative. Tactical empathy creates a neurological shift from fight-or-flight to problem-solving mode. Common mistakes: - Using 'I understand' instead of specific labels -- this sounds dismissive rather than empathetic - Starting labels with 'I' ('I think you feel...') instead of 'It' ('It seems like...') -- the 'I' makes it about you, not them - Rushing to your proposal before the counterpart says 'That's right' - Confusing empathy with sympathy or agreement -- you can understand someone's position without endorsing it

Chris Voss

high consensus
Rule

Everyone is in sales. Whether you are pitching an idea, persuading a colleague, or motivating you...

Everyone is in sales. Whether you are pitching an idea, persuading a colleague, or motivating your child, you spend a large portion of your day trying to move others. Treat every interaction as a persuasion opportunity. Context: Reframing sales as a universal human activity rather than a specialized profession

Daniel Pink

Heuristic

If they say 'You're right,' you have lost the negotiation. If they say 'That's right,' you have w...

If they say 'You're right,' you have lost the negotiation. If they say 'That's right,' you have won a breakthrough. Pursue 'That's right' relentlessly. Context: The two-word test for whether genuine understanding has been reached. 'You're right' is a polite dismissal; 'That's right' means they feel heard at a deep level.

Chris Voss

Frameworks from the people who've done it

Chris Voss Chris Voss, Daniel Pink, Naval Ravikant Chris Voss, Daniel Pink, Robert Cialdini Daniel Pink Daniel Pink, Robert Cialdini, Naval Ravikant Naval Ravikant Naval Ravikant, Chris Voss, Robert Cialdini Robert Cialdini Robert Cialdini, Chris Voss, Daniel Pink

Give your AI real expertise in negotiation & influence

222 expert-sourced frameworks, rules, and principles. One .md file. Drop it in and your AI cites practitioners instead of guessing.

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