AI startup advisor, where every answer names the founder who did it.

Average advice builds average startups. See what worked.

Stuck on pricing, launch or first customers? Gavel answers with what a named founder did, fitted to the business you describe, and links to the minute they said it. Use it here or inside Claude, ChatGPT or Cursor.

Free with no credit card. You sign in with Google, give your role, describe your product and who it's for, pick the free plan, then ask.

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Gavel
Your business AI coding tool · $19/mo · model costs grow with each user

What should I charge for my AI tool? I picked $19 by copying competitors.

Gavel

The framework · Van Westendorp price survey

"The median answer for the third question was $30 per month. And that's how we picked our price."

Rahul Vohra, Superhuman

A founder like you

CJ of Code Guide charges from day one and offers no free trial, because AI model costs climb with every user.

For your business

Ask your signups the four survey questions before you change the price. Your model costs rise with use, so drop the free trial.

With and without Gavel

Same question. One answer names who did it.

Three questions founders left in YouTube comments. Pick one to see what an AI model said on 18 Sep 2026, and what Gavel found.

"This video needs to give some strategies and examples of HOW you find early adopters if your network isnt teeming with them."

YouTube comment on "How To Get Your First Users" · 61 likes

An AI model

Asked the same question

  • Piggyback on existing communities: Go to niche subreddits, Discord servers, or Facebook groups where your target users already vent about their problems.
  • Launch on discovery platforms: Post on Product Hunt, BetaList, or Hacker News (Show HN).

0 people named · 0 sources

Gavel

Who did it, what happened, where they said it

  • Anish, founder of Save Wise

    Shared credit card comparison spreadsheets in Reddit and Facebook groups before he mentioned the product. The groups became his first users.

    Interview with Anish · 3:42
  • Karri Saarinen, co-founder and CEO of Linear

    Keep the first website simple, specific and slightly mysterious. It filters for your ideal users and fills the waitlist without over-promising.

    Interview with Karri Saarinen

2 people named · 2 sources you can open

Free to try, no credit card.

How it finds them

Every answer starts from what a founder said

  1. 1

    Searches what founders said

    It reads interviews, books and talks from founders and operators who've shipped, and new interviews come in every week.

  2. 2

    Fits it to your business

    When you sign up, you describe your product and who buys it. Each answer is written from those quotes for that business, and you can edit the description any time.

  3. 3

    Shows you the source

    Open any citation to see who said it, which framework it comes from, their words and a link to the original.

Source

Expert

Rahul Vohra, Superhuman

Framework

Van Westendorp price survey

What they said

"The median answer for the third question was $30 per month. And that's how we picked our price."

The Source panel for the Rahul Vohra quote in the answer above.

Pick the decision you're stuck on

These are the people Gavel answers from. Ask about anything here and the answer names one of them, with a link to where they said it.

Pricing

When you set or raise prices

Alex Hormozi, Rahul Vohra, Patrick Campbell, Kyle Poyar

Distribution

When nobody finds what you built

Alex Hormozi, Andrew Chen, Greg Isenberg, Evan Spiegel, Roy Lee, Michael Seibel, Eli Schwartz, Ethan Smith, Jared Fuller, Matt Swulinski, Jake Castillo, Hector Serrano

Sales

When you have to close deals

Alex Hormozi, Sam Parr, Bob Moesta, Geoffrey Moore, Mark Roberge, Jen Abel, Pete Kazanjy, Josh Braun, Max Freeman

Retention

When customers keep leaving

Alex Hormozi, Jason Lemkin

Research

When you're not sure anyone wants it

Bob Moesta, Sean Ellis, Ronny Kohavi, Teresa Torres, Christian Idiodi, Judd Antin, Rob Fitzpatrick

Product

When you choose what to build next

Jason Fried, Melissa Perri, Karri Saarinen, Caitlin Kalinowski, Claire Vo, Peter Sellis, Tara Seshan

Shipping

When you keep delaying launch

Amjad Masad, Dylan Field, Garry Tan, Paul Graham, Annie Duke, Jake Knapp, BJ Fogg, Eric Ries, Cal Newport, James Clear, David Allen, Michael Seibel

Design

When the product has to feel right

Meng To, Jenny Wen, Karri Saarinen, Jessica Hische, Bob Baxley, Ken Kocienda, Ian Silber

Leadership

When your team is growing

Jim Collins, Kim Scott, Patrick Lencioni, Ben Horowitz, Caitlin Kalinowski, Brian Halligan, Molly Graham

Strategy

When anyone can copy you

Naval Ravikant, Richard Rumelt, Andy Grove, Luca Ferrari

Decision Making

When a big call can't wait

Annie Duke, Charlie Munger, Morgan Housel, Peter Thiel, Jim Collins, Ray Dalio, Shaan Puri

Negotiation

When the other side pushes back

Chris Voss, Robert Cialdini

Communication

When your words don't land

Ann Handley, Eugene Schwartz, Nancy Duarte, Annie Maguire, Nicolas Cole

Coaching

When you're stuck in your own head

Michael Bungay Stanier, John Whitmore, Karen Kimsey-House, Stephen Rollnick, William R. Miller, Lisa Lahey, Robert Kegan, Joseph Grenny, Kim Scott, Sheila Heen, Douglas Stone, Bill Campbell, Jerry Colonna, Marshall Goldsmith, Charlie Munger, Annie Duke, Daniel Kahneman, Gary Klein, Brian Halligan

See every expert

Cheaper than a single hour with a $500/hr strategist

Simple, transparent pricing

Start free. Upgrade when your decisions start to matter.

Free

Get started

$0 /month
  • ~6 questions / month
  • Every domain, every expert
  • Retrievable expert citations
  • Your business profile in every answer
Recommended for solo founders

Plus

For founders mid-decision

$19 /month
  • ~450 questions / month, enough for heavy weeks
  • Your business profile in every answer
  • Both sides when experts disagree
  • All expert frameworks, all domains

ChatGPT Plus is $20 too. They give you a textbook. We give you a named operator's actual call.

Pro

More credits for daily use

$49 /month
  • ~1,200 questions / month
  • Everything in Plus

How Gavel stacks up

ChatGPT Plus

$20/month

Writes from memory, and about half the links it cites that way are made up. No named expert stands behind the answer.

Strategist / coach

$500 / hour

Knows your business, but costs $500 an hour and needs a booking.

Gavel Plus

$19 / month

A named expert's advice for your business, with a link to where they said it, at any hour.

Most answers use 1 to 5 credits, depending on length, and the counts above assume about 3. Cancel anytime.

Before you sign up

Is Gavel a fit?

Ideal for

  • Solo founders stuck on pricing, launch or first customers.
  • You want to know who did it and what happened to them.
  • You already work in Claude, ChatGPT or Cursor.

Not ideal for

  • Topics no expert in Gavel covers, where it says so in one line and stops.
  • A coach who learns your business over months, because Gavel knows only what you put in your profile.
  • One person's view: if you only want YC's essays, YC Advisor fits better.

Frequently asked questions

The objections founders raise before they sign up.

Stuck on a decision? Ask before Monday.

~6 free answers a month, no credit card. Each one starts from what someone like April Dunford, Patrick Campbell or Jason Lemkin said, fitted to your business.

When no expert covers your question, Gavel says so instead of guessing.