For founders stuck on a real decision

Stop getting
generic AI advice
on decisions that matter

Pricing. Launches. First customers. Repositioning — get cited frameworks from operators who've shipped.

Featuring April Dunford, Patrick Campbell, Jason Lemkin, and the experts who actually disagree.

Cheaper than an hour with a $500/hr advisor
Every citation links to its original source. No hallucinated quotes.
Gavel
Gavel knows your business
Solo founder AI dev tool 200 signups · 4 paying

Before I ship pricing — should it be $19, $29, or usage-based?

Gavel

"Anchor your highest tier at 3x what you actually want people to pay. The middle tier becomes obvious."

Patrick Campbell — ProfitWell

"At under $50/mo, freemium kills you on B2B. Charge from day one — even $20 — to filter for buyers."

Jason Lemkin — SaaStr

For your situation

Your AI dev tool has free OpenAI alternatives. Lemkin's $20-from-day-one filters tire-kickers — and use Campbell's 3x anchor on a $59 Team tier so $19 reads as the deal.

Generic advice hall of shame

You've heard this advice before

Real questions. Generic answers every major LLM gives. Then real Gavel answers — with a named operator behind each one.

Generic LLM — asked about growth

ChatGPT · Claude · Gemini · Perplexity

"How do I grow my SaaS?"

"Post consistently on social media. Engage with your audience. Provide value through content marketing. Build an email list. Consider SEO."

~3,400 LinkedIn posts say exactly this.

Gavel, with citations

"How do I grow my SaaS?"

"Pick ONE channel that gets you to 1,000 users before you optimize anything. Spray-and-pray loses."

Andrew Chen — The Cold Start Problem

Source linked
Generic LLM — asked about pricing

ChatGPT · Claude · Gemini · Perplexity

"Freemium or free trial for B2B?"

"Both have their merits. Freemium has a lower barrier to entry but risks attracting non-paying users. Free trials create urgency. The right choice depends on your specific situation..."

The "depends on your situation" tell.

Gavel, with citations

"Freemium or free trial for B2B?"

"At under $50/mo, freemium kills you on B2B. Charge from day one — even $20 — to filter for buyers."

Jason Lemkin — SaaStr

Source linked
Generic LLM — asked about positioning

ChatGPT · Claude · Gemini · Perplexity

"How do I position my product?"

"Identify your target market. Analyze competitors. Define your unique value proposition. Craft a clear, compelling message. Test with customers and iterate."

Tautology dressed as advice.

Gavel, with citations

"How do I position my product?"

"Start with competitive alternatives. What would your customer use if you didn't exist? That tells you your unique attributes — not the other way around."

April Dunford — Obviously Awesome

Source linked

Every Gavel answer cites a real, retrievable source. Click Show source on any quote — no hallucinated citations, ever.

What ChatGPT gives you vs. what an operator would tell you

"It depends on your specific situation." Sound familiar? Here's what a named operator would actually say — and where they disagree.

Generic AI

"Before I ship pricing — $19, $29, or usage-based?"

When pricing a SaaS product, there are several factors to consider:

  • Research what competitors charge
  • Survey your target customers
  • Consider value-based pricing
  • Test multiple price points
  • Factor in your costs and margins

The right choice depends on your specific situation...

Gavel
Gavel knows your business
Solo founder · AI dev tool
Pre-revenue · 200 signups, 4 paying · B2B PLG

"Before I ship pricing — $19, $29, or usage-based?"

"Anchor your highest tier at 3x what you actually want people to pay. The middle tier becomes obvious."

Patrick Campbell — ProfitWell

Apply Patrick's framework

"At under $50/mo, freemium kills you on B2B. Charge from day one — even $20 — to filter for buyers."

Jason Lemkin — SaaStr

Apply Jason's framework

Where They Disagree

Campbell pushes anchoring strategy first; Lemkin says skip freemium entirely for sub-$50 B2B.

Click an expert to see their personalized advice

Every specialist your startup needs

Pricing strategists. Growth leads. Product operators. On call when you're stuck — with citations you can click.

Product Management

Continuous Discovery, RICE, Opportunity Solution Trees

Teresa Torres, John Cutler

Growth & Marketing

Cold start, Acquisition loops, Activation, Retention curves

Andrew Chen, Elena Verna

Pricing Strategy

Van Westendorp, Value-based pricing, 3x Anchoring

Patrick Campbell, Jason Lemkin

Positioning

Obviously Awesome, Sales-pitch positioning, Category design

April Dunford

Launch Strategy

Product Hunt playbook, Beta programs, Early access

Ryan Hoover, Hiten Shah

Leadership & Execution

Manager README, 1:1 frameworks, Team scaling

Claire Hughes Johnson, Will Larson

Copywriting

Headline formulas, CTA optimization, Conversion copy

Joanna Wiebe, Eddie Shleyner

User Research

Customer interviews, Survey design, Jobs-to-be-Done

Bob Moesta, Indi Young

More Coming

Design, Engineering, Sales, and more domains in progress

Cheaper than a single hour with a $500/hr strategist

Simple, transparent pricing

Start free. Upgrade when your decisions start to matter.

Free

Get started

$0 /month
  • ~10 quick decisions / month
  • All 8 domains, all experts
  • Retrievable expert citations
  • No file upload
  • No persistent memory
Recommended for solo founders

Plus

For founders mid-decision

$19 /month
  • ~750 decisions / month — covers heavy weeks
  • File upload & framework-driven analysis
  • Persistent memory — knows your business
  • All expert frameworks, all domains

ChatGPT Plus is $20 too. They give you a textbook. We give you a named operator's actual call.

Pro

For builders integrating expertise

$49 /month
  • ~2,000 decisions / month
  • Everything in Plus
  • Priority responses
  • API access
  • MCP integration (Claude Code, Cursor)

How Gavel stacks up

ChatGPT Plus

$20/month

Generic, hedged answers. Hallucinated citations. No memory of your business.

Reforge

$1,995 / year

Async cohort-based courses. Excellent for learning. Not on-call when you're stuck Sunday night.

Strategist / coach

$500 / hour

High signal. High cost. Calendar-blocked. Doesn't remember last week's call.

Gavel Plus

$19 / month

Cited frameworks from named operators. Persistent memory. On-call 24/7.

1 credit = 1 question. File analysis uses 3 credits. Cancel anytime.

Frequently asked questions

The objections founders raise before they sign up.

Stuck on a decision? Don't wait until Monday.

~10 free decisions a month. No credit card. April Dunford, Patrick Campbell, Jason Lemkin, and operators who've shipped — on call when you are.

Free forever tier. No credit card required.