Founder of Write of Passage, writer and teacher of online writing
David Perell founded Write of Passage, a five-week online writing program he started with Tiago Forte after taking Forte's course Building a Second Brain. As AI writes more for people, he argues, the most important thing is to send a unique signal into the world. His 2019 essay Peter Thiel's Religion makes the same case: sameness leads to competition and envy, so people should own their territory.
Greg Isenberg 00:00 01:10 01:54 16:04 21:30 21:31 35:01 35:24 36:14
Positioning
Become the only person who does what you do. Any skill legible enough to copy is a skill with no pricing power.
a personal monopoly is an idea that comes from Jerry Garcia, the famous musician, who said you want to be the only person who does what you do
David Perell
says any skill legible enough for someone else to copy will not hold its price, so the work is to become the only person who does what you do. Substitutability, not talent, is what sets your rate.
would call that pricing power without a barrier. A position that lives in one person does not transfer, does not scale past their calendar, and cannot be sold, which is the test a Power has to pass.
From Personal Monopoly
