David Perell

Founder of Write of Passage, writer and teacher of online writing

Frameworks
1
Problems
1
Recordings
1
Updated

Key ideas

Content & audience

When you need an audience from zero

Positioning

Personal Monopoly

Become the only person who does what you do. Any skill legible enough to copy is a skill with no pricing power.

a personal monopoly is an idea that comes from Jerry Garcia, the famous musician, who said you want to be the only person who does what you do
Perell, on where the idea came from Watch at 07:22
Read the framework

Disagreements

Is being one of one actually a moat?

David Perell

says any skill legible enough for someone else to copy will not hold its price, so the work is to become the only person who does what you do. Substitutability, not talent, is what sets your rate.

Hamilton Helmer

would call that pricing power without a barrier. A position that lives in one person does not transfer, does not scale past their calendar, and cannot be sold, which is the test a Power has to pass.

From Personal Monopoly

Sources