Guides
Pricing, positioning, prioritization, product strategy. Each guide gives you the named framework, links every claim to a real source, and shows where the experts genuinely disagree, so you can decide against your own situation, not the internet's average.
Pre-PMF advice is the opposite of scaling advice, so an AI advisor must know your stage: Sean Ellis and Paul Graham before fit, Hormozi after. Cited.
Read the guideAn AI business advisor should cite named operators, show where they disagree, and remember your context. What to demand, and where ChatGPT falls short.
Read the guideAn AI co-founder should bring cited operator frameworks to your hardest calls, remember your context, and show where experts disagree. Not the generic average.
Read the guideThe B2B cut on pricing models: per-seat vs usage vs tiered vs hybrid, how to choose a value metric that expands the account, and why freemium misfires in B2B.
Read the guideMake better founder decisions: use a named framework not your gut, move fast on reversible calls, and find where operators like Hormozi and Ellis disagree.
Read the guideChatGPT is useful at a startup for drafts, code, and research, but weak on pricing, positioning, and product-market fit. The cited answer to use instead.
Read the guideThere are four ways to get customers: warm outreach, cold outreach, content, paid ads. Hormozi's Core Four, how to pick one, and where operators disagree.
Read the guideA decision-making framework is a repeatable process, not a better hunch. Define, invert, set kill criteria, judge the process. Cited to named operators.
Read the guideOne operator framework per founder decision: positioning to Dunford, pricing to Ramanujam, PMF to Sean Ellis, first customers to Hormozi. The cited map.
Read the guideA real founder decision tool names the framework, shows both sides of a fork, fits your stage, and records your reasoning. Four things a chatbot does not.
Read the guideA jobs to be done statement reads: When [situation], I want to [motivation], so I can [outcome]. Here are worked examples, the template, and where experts differ.
Read the guideThe core jobs-to-be-done templates: the job statement, four forces of progress, and switch interview. Each with an example, from the operators who built it.
Read the guideA positioning statement names your target customer, category, key benefit, and difference. The classic template, worked examples, and where experts disagree.
Read the guideA pre-mortem imagines the project already failed and asks what signals you saw. The template, and why its real output is kill criteria, not a better plan.
Read the guideA pricing framework is the sequence for setting a price on purpose: value metric, willingness to pay, anchor, package, ICP. Each step cited to operators.
Read the guideHow RICE and ICE prioritization frameworks work, and why operators say scoring is the easy part: the real skill is picking one constraint and committing.
Read the guideThe product launch checklist that moves the needle: build the list first, recruit users by hand, ship janky, pick one channel, set the number that proves it.
Read the guideA product launch plan as a timeline: pre-launch waitlist and pre-sell, the launch window, then post-launch cash and feedback. Cited to real operators.
Read the guideProduct launch strategy is the bet before the checklist: audience-first or product-first, distribution as the moat, one channel, launch as a process.
Read the guideProduct positioning is the context that makes buyers instantly get what you are and why you're the best pick. Here's the five-step operator method, cited.
Read the guideMost product strategy is a goals list in disguise. A real one has diagnosis, guiding policy, coherent action. Rumelt's kernel and the 4Bs, cited.
Read the guideFlat, tiered, per-seat, usage-based, or freemium? The right SaaS pricing model follows your value metric. When each fits, cited to real operators.
Read the guideA SaaS pricing strategy sequences the moves over time: pick a value metric, price to willingness to pay, expand revenue, reprice on cohorts. Cited to operators.
Read the guideBefore you commit a price, run five checks: value metric, priced to willingness-to-pay, anchored high enough, the high-WTP 20% protected, an ICP that renews.
Read the guideUsage-based pricing works when the metered unit is your value metric. The case for it, the real risk of bills buyers can't predict, and the hybrid that fixes it.
Read the guideThe Van Westendorp Price Sensitivity Meter is four questions put to real buyers. How to run it on your SaaS, read the chart, and where operators disagree.
Read the guideProduct positioning is the context that makes buyers instantly get what you are and who it is for. A definition, the steps, and where experts disagree.
Read the guideChatGPT gives generic startup advice for four reasons: the averaged internet, no citations, built-in agreeableness, no memory of your context. The fix.
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