The roster

Experts & operators cited on Gavel.

The practitioners behind every framework. 4 live pages, 11 on the way. Every page cites verbatim quotes with timestamped source.

AD

April Dunford

Positioning

Positioning consultant, author of Obviously Awesome

Competitive Alternatives Positioning Read
AH

Alex Hormozi

Pricing Distribution Sales

Founder of Acquisition.com, author of $100M Offers

2 frameworks Read
MR

Madhavan Ramanujam

Pricing

Senior partner at Simon-Kucher, monetization strategist

Willingness-to-Pay 20/80 Axiom Read
GT

Garry Tan

Shipping

CEO of Y Combinator, ex-Initialized partner

Launch-Jankiest Rule Read
SP

Sam Parr

Sales Distribution

Founder of The Hustle, host of My First Million

Cold Email to CEOs Soon
PG

Paul Graham

Shipping

Co-founder of Y Combinator, essayist

Do Things That Don't Scale Soon
RV

Rahul Vohra

Pricing

Founder & CEO of Superhuman

Van Westendorp Pricing at Superhuman Soon
GI

Greg Isenberg

Distribution

Founder of Late Checkout, distribution-first builder

Distribution as Moat Soon
HH

Hamilton Helmer

Positioning

Strategist, author of 7 Powers

Counter-Positioning Soon
BM

Bob Moesta

Research

JTBD pioneer, founder of Re-Wired Group

The Switch Interview Soon
TT

Teresa Torres

Research

Product coach, author of Continuous Discovery Habits

Continuous Discovery Cadence Soon
JL

Jason Lemkin

Retention Sales

Founder of SaaStr, B2B SaaS investor

ICP & Churn Diagnosis Soon
AC

Andrew Chen

Distribution

General partner at a16z, growth thinker

Cold Start, One Channel Soon
JK

Jake Knapp

Shipping

Inventor of the Design Sprint, ex-Google Ventures

Frameworks coming soon Soon
BF

BJ Fogg

Shipping

Stanford behavior scientist, author of Tiny Habits

Frameworks coming soon Soon
JC

James Clear

Shipping

Author of Atomic Habits

Frameworks coming soon Soon
B(

Basecamp (DHH & Jason Fried)

Shipping

Bootstrapped product company, Shape Up methodology

Frameworks coming soon Soon
SG

Seth Godin

Distribution Positioning

Marketer, author of Purple Cow & This Is Marketing

Frameworks coming soon Soon
CI

Christian Idiodi

Research

Partner at Silicon Valley Product Group (SVPG)

Frameworks coming soon Soon
MR

Mark Roberge

Sales

Ex-CRO at HubSpot, author of The Sales Acceleration Formula

Frameworks coming soon Soon
JB

Jeb Blount

Sales

Sales trainer, author of Fanatical Prospecting

Frameworks coming soon Soon
AD

Annie Duke

Shipping

Decision strategist, ex-pro poker player

Frameworks coming soon Soon

Want every operator at once?

Get the skill packs — every framework, every rule, in one .md per domain.

Browse the packs