The roster
The practitioners behind every framework. 45 live pages, 8 on the way. Every page cites verbatim quotes with timestamped source.
Positioning consultant, author of Obviously Awesome
Founder of Acquisition.com, author of $100M Offers
Senior partner at Simon-Kucher, monetization strategist
CEO of Y Combinator, ex-Initialized partner
Founder of The Hustle, host of My First Million
Co-founder of Y Combinator, essayist
Founder & CEO of Superhuman
Founder of Late Checkout, distribution-first builder
Strategist, author of 7 Powers
JTBD pioneer, founder of Re-Wired Group
Product coach, author of Continuous Discovery Habits
Founder of SaaStr, B2B SaaS investor
General partner at a16z, author of The Cold Start Problem
Inventor of the Design Sprint, ex-Google Ventures
Stanford behavior scientist, author of Tiny Habits
Author of Atomic Habits
Bootstrapped product company, Shape Up methodology
Marketer, author of Purple Cow & This Is Marketing
Partner at Silicon Valley Product Group (SVPG)
Ex-CRO at HubSpot, author of The Sales Acceleration Formula
Former FBI lead international kidnapping negotiator, author of Never Split the Difference
Partner at Silicon Valley Product Group, author of Inspired and Transformed
Sales trainer, author of Fanatical Prospecting
Author of Crossing the Chasm, go-to-market strategist
Decision strategist, ex-pro poker player
Coined growth hacking; ran growth at Dropbox and Eventbrite
Co-founder and CEO of Snap
Co-founder and CEO of Cluely
Vice Chairman of Ogilvy UK, author of Alchemy
Vice chairman of Berkshire Hathaway, author of Poor Charlie's Almanack
Co-founder of PayPal and Palantir, author of Zero to One
Ex-Airbnb, Microsoft and Amazon, author of Trustworthy Online Controlled Experiments
Partner at Collaborative Fund, author of The Psychology of Money and Same as Ever
Founder of Write of Passage, writer and teacher of online writing
Chief Content Officer at MarketingProfs, author of Everybody Writes
Direct-response copywriter, author of Breakthrough Advertising
Founder of Duarte Inc., author of Resonate and Slide:ology
Founder of Lexicon Branding, named Sonos, Azure, Vercel and Windsurf
Author of Good to Great and Built to Last, Stanford-trained researcher
Founder of Bridgewater Associates, author of Principles
Founder of AngelList, author of the How to Get Rich series
Co-founder and CEO of 37signals, author of Shape Up and Rework
Founder of ProfitWell, bootstrapped to $200m
Author of Radical Candor, former Google and Apple executive
UCLA Anderson professor, author of Good Strategy Bad Strategy
Conversion copywriter specializing in customer research and content strategy
Intel CEO 1987-1998, author of Only the Paranoid Survive
Founder of The Table Group, author of The Five Dysfunctions of a Team
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