Product
The Strategy Alignment Test
Ask every team what they are building and why. If the answers scatter, you have a tagline rather than a strategy.
you go to all of your teams and you ask them what they're doing and why
Product strategy consultant, author of Escaping the Build Trap
Melissa Perri wrote Escaping the Build Trap and co-wrote Product Operations with Denise Tilles. She founded the Product Institute, which trains product managers, and teaches product management at Harvard. Many organizations think their issues are in the training of their people, but 99% of the time she finds the problem in how they set goals and deploy strategy.
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Product
Ask every team what they are building and why. If the answers scatter, you have a tagline rather than a strategy.
you go to all of your teams and you ask them what they're doing and why
Melissa Perri
diagnoses strategy by walking the organization and asking every team what they are building and why. Convergent answers that trace up to a business metric mean the strategy was deployed; scattered answers mean it never left the slide. She runs the same probe on the vision, and a statement nobody can elaborate on is a tagline.
would call a company that recites one story aligned but not strategic. His four hallmarks of bad strategy include fluff and goals mistaken for a plan, and his heuristic is to strip the buzzwords and see whether anything substantive remains. On that reading a well-cascaded slogan is the more dangerous case, because the alignment makes it look solved.