Eric Ries

Creator of the Lean Startup methodology, founder of the LTSE

Eric Ries created the Lean Startup methodology and is the founder and executive chairman of the Long-Term Stock Exchange. His newer book, Incorruptible, is about protecting what you've built, and governance runs through his recent conversations. The more successful a company is, he argues, the more valuable it is as a target. So he tells founders to sit down with a lawyer and walk through what happens if Philip Morris shows up tomorrow.

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  • Shipping
Frameworks
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Ideas
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Recordings
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Updated

Frameworks

Shipping

The Minimum Viable Experiment

An MVP is a way to make an experiment rigorous, so minimum sometimes means more care rather than less.

instead of paying three years and $18 million to you know make the thing let's go take a brochure take it to some customers
Ries, on the cheaper instrument Watch at 40:08
Read the framework

Disagreements

Ship the roughest thing, or the most rigorous test?

Eric Ries

treats the MVP as an instrument for answering a question, which puts rigor at the centre. Minimum is context-dependent and often demands more care than teams assume, because a test run below the market's threshold of viability returns a result about your polish rather than your idea.

Garry Tan

tells founders to launch the jankiest version that does the job, on the grounds that time spent perfecting anything before contact with users is time spent on assumptions. Shipping rough and early is the fastest way to find out whether anyone cares.

From The Minimum Viable Experiment

Sources

Key ideas

Principles