Creator of the Lean Startup methodology, founder of the LTSE
Eric Ries created the Lean Startup methodology and is the founder and executive chairman of the Long-Term Stock Exchange. A startup is an experiment, he says, and people got angry when he said so. Business plans, in his words, are full of assumptions and hypotheses and guesses about the future. Lean Startup says to test them scientifically instead of hoping they are true.
Idea validation
Shipping
An MVP is a way to make an experiment rigorous, so minimum sometimes means more care rather than less.
instead of paying three years and $18 million to you know make the thing let's go take a brochure take it to some customers
Being stuck in a failing company you hate is worse than startup failure.
The true cost of entrepreneurship isn't failure but being trapped in ventures that don't align with values. 'Zombie' companies are worse than clean failures.
Reflections on a movement | Eric Ries (creator of the Lean Startup methodology)
Eric Ries
treats the MVP as an instrument for answering a question, which puts rigor at the centre. Minimum is context-dependent and often demands more care than teams assume, because a test run below the market's threshold of viability returns a result about your polish rather than your idea.
tells founders to launch the jankiest version that does the job, on the grounds that time spent perfecting anything before contact with users is time spent on assumptions. Shipping rough and early is the fastest way to find out whether anyone cares.
