Communication
Going Direct
Tell your own story to the few people who matter, in your own voice. Every middleman between you and them dilutes it.
Why would you go to somebody else as a supplicant, asking them to carry the message for you
Founder of Rostra; former CCO of Activision Blizzard and VP of Comms at Substack
Credibility
Communication
Tell your own story to the few people who matter, in your own voice. Every middleman between you and them dilutes it.
Why would you go to somebody else as a supplicant, asking them to carry the message for you
Lulu Cheng Meservey
argues that traditional PR is dead and the founder should take the story straight to the people who matter, through channels the company owns. Every handoff from PR person to reporter to editor dilutes the message and filters it through someone else's worldview.
Michael Seibel
tells early founders to do their own press instead: build relationships with reporters the way you would with business partners, and offer each story as an exclusive to one tech reporter at a time, with one story every month or two.
From Going Direct