Conversion copywriter specializing in customer research and content strategy
Positioning
Communication
A blueprint phase between the research and the writing. The tagged customer insights set the page order.
and so once the research is complete i move into the information architecture phase which basically is like creating a blueprint of the page from a content perspective
Annie Maguire
collects the words first. Surveys, interviews and review mining produce a hundred or more tagged insights, and the count of what people actually said decides the hierarchy, the content and the language of the page.
works from a model of the market instead. Where the prospects sit on the awareness ladder, and how many competing claims they have already heard, tells you what the headline has to do before you learn anything about an individual buyer.
