Sales
Cold Email Method
Pick 100 specific names, 30 minutes a day for a month, follow up 10 times each. Expect 10 percent to reply.
Read the frameworkFounder of The Hustle, host of My First Million
First customers
Sales
Pick 100 specific names, 30 minutes a day for a month, follow up 10 times each. Expect 10 percent to reply.
Read the frameworkIdea validation
Sales
Spend the first half of the call confirming the problem, never asking if they would buy. Then make a real offer with a refund and close on the spot.
I'm not even asking them if they want the solution that I'm saying is the solution to the problem what I'm looking for is I'm trying to get confirmation of does this person have my problem
Sam Parr
picks 100 specific names and works them for thirty minutes a day over a month, following up ten times each. The email has to be specific enough that it could not have been sent to anyone else, which is exactly what makes it unscalable.
Will Cannon
took UpLead to its first million in ARR on the back of one cold-email template. His point is not that personalisation is wrong, it is that a message which genuinely converts is an asset you should run at volume, not send once.
From Cold Email Method
Sam Parr
calls everyone who might buy, confirms the problem without pitching, then asks for money on the same call. He sold Trends and Hampton before either existed, and he reads a buyer who balks at a real offer as a problem that is not big enough.
Y Combinator partners
argued on YC's Startup Ideas You Can Now Build With AI episode that sell-before-you-build is outdated for AI products. A model can now produce output no customer would think to ask for. Their advice is to work with the newest technology and follow your curiosity toward what it can now do.
From Presell Calls