Founder of The Hustle, host of My First Million
Sam Parr calls himself a serial entrepreneur whose companies make over $10 million a year. He started and sold a multi-million dollar media company and co-hosts My First Million. By his own account he is lazy and only gets things done when they are time-bound and specific. His way to a first few million is ceaseless action, starting with a zebra calendar of 15-minute customer meetings.
Starter Story 00:00 03:29 06:41 07:04 Greg Isenberg 22:27
Sales
Pick 100 specific names, 30 minutes a day for a month, follow up 10 times each. Expect 10 percent to reply.
Spend only 30 minutes a day for the next month and follow up with each of them 10 times until they say no thank you or yes.
Sam Parr
picks 100 specific names and works them for thirty minutes a day over a month, following up ten times each. The email has to be specific enough that it could not have been sent to anyone else, which is exactly what makes it unscalable.
Will Cannon
took UpLead to its first million in ARR on the back of one cold-email template. His point is not that personalisation is wrong, it is that a message which genuinely converts is an asset you should run at volume, not send once.
From Cold Email Method
