Founder of Late Checkout, distribution-first builder
Moats
Distribution
Building is commoditized. The durable moat is owned distribution: audience, community, channels you control.
Code used to be the moat. I think by now, maybe by the end of this, you understand that distribution is the new moat.
ACP Funnel (Audience, Community, Product)
Build an audience first, then convert that audience into a community, then monetize with products.
ACP Funnel (Audience, Community, Product)
Build an Audience first, convert them into a Community, then create Products for that community. This funnel ensures you have validated demand before building.
Build a portfolio of businesses and hire operators to manage them, rather than going all-in on a single venture.
Diversification reduces existential risk. Hiring operators frees the founder to focus on high-leverage activities like new venture creation. Multiple businesses can…
The Multipreneur: He Makes $10M/Year With 6 Businesses; I Make $5M/Year With 3 Businesses; I Make $250K/Month From 20 Apps
Greg Isenberg
argues for a portfolio of bets with operators hired to run each, treating distribution as something you scale across many products.
The all-in camp
argues that one audience, one product, one obsession compounds faster than diversification.
From Distribution as Moat
