Product Management

98 frameworks, rules, and principles from 51 practitioners — ready to drop into any AI agent.

AI Era Startup Approach, Brian Chesky, Alex Komoroske, Ami Vora, Aparna Chennapragada, Asha Sharma, and 46 more

What's in this pack

31

frameworks

12

rules

22

heuristics

25

principles

8

disagreements

Your AI can help you

  • Prioritizing features with RICE and ICE frameworks
  • Running product discovery interviews
  • Deciding pricing and packaging strategies

See the difference

Generic AI gives you a checklist. Gavel gives you named experts who disagree — so you can decide who to follow.

Generic AI

"We have 30 feature requests from customers. How do I decide what to build next?"

Here are some things to consider:

  • Categorize requests by frequency and impact
  • Align features with your product strategy
  • Consider development effort and complexity
  • Gather more data through customer interviews
  • Use a prioritization framework to rank them

The right choice depends on your specific situation...

Gavel
Gavel knows your context
Solo PM, early-stage B2B tool, Series A, 50 customers

"We have 30 feature requests from customers. How do I decide what to build next?"

"Do not build any of them yet. Run each through four risk filters: Will customers buy it (value)? Can they figure it out (usability)? Can you build it (feasibility)? Does it work for the business (viability)? Most of your 30 requests will fail at least one filter. Discovery before delivery."

Christian Idiodi

Four Pillars of Product Discovery

"20% of your features drive 80% of willingness to pay. Run a willingness-to-pay study before you prioritize anything. Ask customers which features they would pay more for. The features they request most are often not the features they will pay for."

Madhavan Ramanujam

Monetizing Innovation

Where They Disagree

Idiodi says test for four types of risk before building anything. Ramanujam says follow the money — what customers request and what they will pay for are different lists.

See exactly what you get

Real items from this skill pack. Every item includes expert attribution and source material.

Framework

Four Pillars of Product Discovery

Four Pillars of Product Discovery Product teams must address four key risks: value (will people buy/choose it?), usability (can they use it?), feasibility (can we build it?), and viability (will it work for our business?). Product managers are primarily responsible for value and viability. Steps: 1. Assess Value Risk - Will customers buy or choose this product? 2. Assess Usability Risk - Can customers figure out how to use it? 3. Assess Feasibility Risk - Can we build it with current resources and technology? 4. Assess Viability Risk - Does it work for the business (sales, legal, compliance)? Why it works: Ensures product development addresses all critical dimensions before significant investment, reducing costly pivots and failures Common mistakes: - Focusing only on feasibility (can we build it) while ignoring viability - Assuming value because the team loves the idea - Skipping usability assessment for technically complex products

Christian Idiodi (SVPG)

The essence of product management

high consensus
Rule

20% of features drive 80% of willingness to pay

20% of features drive 80% of willingness to pay Context: Pricing strategy and feature prioritization - this crucial 20% is often the easiest part to build

Madhavan Ramanujam

Pricing your AI product: Lessons from 400+ companies and 50 unicorns

Heuristic

If a product always has limitless opportunities for improvement, the team is thinking correctly; ...

If a product always has limitless opportunities for improvement, the team is thinking correctly; if not, they shouldn't be in charge Context: Mindset for continuous product improvement

Stewart Butterfield

Mental models for building products people love

Frameworks from the people who've done it

AI Era Startup Approach, Brian Chesky Alex Komoroske Ami Vora Aparna Chennapragada Asha Sharma Brian Chesky Brian Chesky, Traditional Management Brian Tolkin Camille Fournier Chandra Janakiraman Christian Idiodi Christian Idiodi (SVPG) Claire Vo Codebase Guidelines David DeSanto Dylan Field Ebi Atawodi Kevin Yien Kevin Yien, Maggie Crowley Madhavan Ramanujam Maggie Crowley Marty Cagan Matt LeMay Mayur Kamat Megan Cook Melissa Perri, Industry Practice Mike Krieger Nan Yu Naomi Gleit Nesrine Changuel Nick Turley Paul Adams Paul Adams, Aparna Chennapragada Peter Deng Peter Deng (quoting his father) Revolut (Dimitri), Industry Standard Ryan Singer Ryan Singer (Shape Up), Maggie Crowley Sachin Kansal Shaun Clowes Shreyas Doshi Stewart Butterfield Tal Raviv Tamar Yehoshua Tamar Yehoshua, Naomi Gleit Tanguy Crusson Todd Jackson Tomer Cohen Video Speaker Vikrama Dhiman Vlad Loktev

Give your AI real expertise in product management

98 expert-sourced frameworks, rules, and principles. One .md file. Drop it in and your AI cites practitioners instead of guessing.

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